About me
PROJECT PLANNING & EXECUTION
The ability to define scope, build structured plans, and drive projects from initiation to delivery while keeping timelines, resources, and priorities on track..
CROSS-FUNCTIONAL TEAM LEADERSHIP
Working with different departments to align priorities, and work toward a shared project goal with clear communication and collaboration.
TECHNICAL & DIGITAL SKILLS
Waterfall, Agile and Scrum methodologies. Kanban and task management tools like Jira, Monday.com, and Asana. Microsoft Office, Sharepoint, and MAC and Windows Proficient.
STAKEHOLDER COMMUNICATION
Communicating clearly with stakeholders at all levels to manage expectations, surface risks early, and maintain alignment throughout the project lifecycle.
Fun Facts
A passion for travel
Love making lists
Avid Podcast Listener
314,159 Cups Of Coffee Consumed
Resume
WORK HISTORY
2022 – 2025
Global Seinor Web Content Producer, Digital Marketing
The Travel Corporation Tour Brands: Trafalgar Tours, Costsaver, Insight Vacations + Luxury Gold
For more than 11 years at the Travel Corporation, I led the end to end management of digital content across eight regional websites for each of the four top travel brands within the company (Trafalgar, Insight Vacations, Costsaver & Luxury Gold), ensuring all product, marketing, and campaign updates were delivered accurately, on schedule, and aligned with global brand standards. In this senior role, I collaborated closely with regional stakeholders, marketing teams, product owners, and external partners to plan, prioritize, and execute high impact digital initiatives that supported business goals and enhanced the customer experience. I managed complex workflows, coordinated multi market content launches, and oversaw continuous improvements to site functionality and content operations across enterprise CMS platforms including Sitecore and Umbraco. My work required strong project management capabilities—cross functional leadership, risk mitigation, process optimization, and proactive issue resolution—supported by advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat), Microsoft Excel, PowerPoint, Teams, and SharePoint, as well as Salesforce, Google Analytics, and Hotjar for performance tracking and user experience optimization. Together, these capabilities enabled me to maintain a consistent, high performing digital experience for four leading premium and luxury travel brands.
- Managed and maintained the teams task management and business workflow processes.
- Develop strategic and campaign best practice approach based on data insights.
- Conducted UAT, editing and quality checking of website product to ensure the websites were always up to date, accurate and on brand.
- Maintained relationships with third party content and service suppliers: planned and optimized use of new and existing content and features.
- Collaborated with internal teams including marketing, and IT, to ensure content aligns with brand voice, strategic goals and user needs.
- Lead the planning, creation, editing and publishing of high-quality digital content across websites and digital platforms.
- Assisted the wider team with CMS training and provided ongoing support as required.
- Conducted content audits and performance analysis to identify opportunities for improvement and recommend enhancements.
- Optimized web content for SEO, accessibility and engagement using tools like Google Analytics, and Hotjar.
- Supported website redesigns, migrations, and content management system (CMS) upgrades as needed.
- Reported, troubleshot and tracked to resolution site issues via the appropriate channels.
- Adhered to brand guidelines and procedures around content management, style and appearance.
- Stayed current with industry trends and best practices.
2014 – 2019
Global Web Content Producer, Digital Marketing
The Travel Corporation Tour Brands: Insight Vacations + Luxury Gold
- Presented and participated in design review sessions, seo and website development enhancements and general global updates of the company website.
- Worked with stakeholders internally and externally in the investigation, development, analysis, design and launch of new digital initiatives.
- Worked with product and business owners to ensure that new products are delivered to the appropriate levels of quality.
- Supervised and mentored the Junior Web Content Editor and Front End Specialist.
- Produced, delegated, and published all website content including the launch of all tour/brochure content according to schedule.
- Uploaded regional marketing offers and incentives for eight regional websites, and ensure content is on brand and up to date.
- Monitored and conducted testing, editing and quality checking of website product data to ensure consistency in application and production for eight regional websites of each brand.
- Supported policies and procedures around content management, style and appearance.
- Planned and optimized use of new and existing features and functionality.
- Provided day-to-day support to troubleshoot and resolve site issues.
2014 – 2019
Global Web Content Editor
The Travel Corporation Tour Brands: Insight Vacations + Luxury Gold
2015 Magellan Award (US) – Best Consumer Website
2015 Communicator Award (US) – Website Travel/Tourism
2015 Davey Award (US) – Silver Website Travel
2015 Digital Impact Award (UK) – Bronze – Website – Travel
2014 Sitecore Experience Award (US) – Best Travel Website
- Participated in design review sessions, website development enhancements and general maintenance of company website.
- Developed relationships and communications with both key internal and external stakeholders.
- Planned and optimized use of new and existing features and functionality.
- Provided day-to-day support to troubleshoot and resolve site issues.
- Oversaw the customer and agent help inbox.
- Developed strategic landing pages and microsites on the website to support regional campaign activity.
- Contributed towards digital development of the brand websites and coordination of regional local content.
- Proactively supported the delivery of all product feeds to clients and ensured all technical issues were addressed as a priority by the business.
- Monitored and conducted testing, editing and quality checking of website product data to ensure consistency in application and production.
- Supported policies and procedures around content management, style and appearance.
- Provided day-to-day support to troubleshoot and resolve site issues.
2013
Website Admin
Toronto Life, Canadian Family, Weddingbells, FASHION (St. Joseph Communication, Canada’s Largest Publisher)
- Designed, tested, scheduled and deployed client eblasts, and editorial newsletters.
- Designed contest pages, and built online forms for contest submission.
- Coded HTML/CSS for various brands including, Toronto Life, Canadian Family, Weddingbells and FASHION magazines.
- Designed and built editorial related pages for Weddingbells and Canadian Family.
- Designed and deployed in house ads featured on Canadian Family, FASHION, and Weddingbells.
- Coded CSS of Shopping websites for Toronto Life, and Canadian Family.
2011-2013
Web Designer & Developer
MIXXMEDIA
- Designed and developed websites for clients – both front-end and back-end development.
- Managed the production schedule and maintained constant contact with clients during the production of a website.
- Creation of enewsletters – hand-coded and using newsletter clients such as Mail Chimp and Exact Target.
- Print related design – including pamphlets, logo design, ads, and large-scale banners.
- Juggled multiple assignments simultaneously and met tight deadlines while maintaining quality standards and attention to detail.
- Managed projects efficiently with minimal supervision.
- Researched and evaluated software for use by MIXXMEDIA Inc.
2008-2011
Web Designer & Video Producer
Dogs in Canada Magazine
Winner – 2009 National Magazine Awards for Website of the Year
Finalist – 2010 Canadian Online Publishing Awards for Best Website Design
Finalist – 2009 Canadian Online Publishing Awards for Video of the Year
- Led the project management of the production and design of mydogsincanada.com – a website for breeders to purchase and manage their ads and listings with Dogs in Canada.
- Responsible for the redesign and planning of dogsincanada.com as well as continued maintenance and updates of site content.
- Working with the magazine Editors and Web Editor, planned and implemented the website schedule for daily and weekly updates.
- Shot, edited and produced video content for dogsincanada.com.
- Managed the daily and weekly updates of all social media accounts.
- Responsible for continued support in search engine optimization.
- Created and designed eNewsletters on a weekly basis.
- Working with the Sales and Marketing Director, designed and published ads for dogsincanada.com
- Managed projects efficiently with minimal supervision.
EDUCATION
2025-2026
Project Management Certificate, Project Management
Toronto Metropolitan University
Courses included: Fundamentals of Project Management, Project Cost Procurement Management, Leadership in Project Management, Planning and Scheduling, Agile Project Management, Project Risk and Quality Management, Conflict Resolution, and Short Management Reports.
2007-2008
E-Journalism, Post Graduate – Dean’s List
Loyalist College
Course content included: web design and development, video/audio production and editing, online journalism, photo editing, interviewing and writing.
2001-2006
B.A. Arts, Political Science
University of Waterloo
While attending the University of Waterloo I was the Coordinator of Student Security Services. As Coordinator, I managed WalkSafe, RideSafe, Library Patrol, as well as the organization of special security detail for events on campus in conjunction with the University of Waterloo Police Department. I was also responsible for hiring, training, scheduling, and payroll for a staff of approximately 40 students each semester.
TESTIMONIALS
Farrah McLaren
HEAD OF DIGITAL – MASTERCARD FOUNDATION
Drew is an exceptional web producer who is a true pleasure to work with. She provides a critical lens to every project, exploring creative solutions and process improvements which help teams exceed goals. Drew brings a high level of standards to every task and is a strong collaborator and leader always looking for ways to develop. She is a motivated team member who looks forward to a new challenge.
Jordan Knoll
PRODUCT MANAGER, WEB CONTENT & MERCHANDISING – INSIGHT VACATIONS
Drew is a talented, creative and passionate developer and digital content producer. Drew’s technical knowledge and attention to detail make her a stand out team member, but her exceptional communication skills is where she truly shines. She asks questions to understand the “why?” because she knows that this knowledge will improve both her process and the finished product. Her curiosity and attention to detail is a benefit not only to her, but to her team since she’s fantastic at sharing her insights and perspectives with others. Drew is also a joy to work with. I had the pleasure to both manage and work alongside her and she’s an excellent teammate who cares deeply about her work and her colleagues. I highly recommend Drew; she’s an asset to any high-performing team.
Nadia Tuckwell
HEAD OF WEB CONTENT – THE TRAVEL CORPORATION
I highly recommend Drew. She’s consistently solid and reliable, asks smart questions and approaches every challenge with a solutions focused mindset. You can always rely on her to analyse and improve whatever she’s part of. Any team would be lucky to have her.
Charlotte Black
WEB CONTENT MANAGER – TTC TOUR BRANDS
Working alongside Drew at TTC was a great experience. Drew is a dedicated Web Content Editor who consistently impresses with her willingness to ‘go the extra mile.’ On our recent Destination Guide update, she didn’t just edit, she proactively critiqued the suggestions, which not only minimised roadblocks but also drove our project forward efficiently. Beyond that, Drew is known on our team for clarifying intricate content requirements and translating them into clear instructions, which made our cross-functional projects much smoother and more efficient.
I highly recommend Drew for their sharp editorial eye, proactive mindset, and ability to streamline project workflows through clear and concise communication.
Justin Wentzel
WEB CONTENT PRODUCT MANAGER – TTC TOUR BRANDS
I managed Drew for about 2 years, and thoroughly enjoyed working with her. Her attention to detail and ability to see solutions made her a valuable asset to the team. Drew worked on many significant projects and always showed a willingness to work to the best of her ability, and then some. Drew continuously questioned the “norm”, and provided interesting new insights into some of the toughest challenges. Drew was a long term, loyal employee to TTC and she will be greatly missed. Thanks for everything Drew.
Cassie Pope
SENIOR WEB CONTENT MANAGER – TTC TOUR BRANDS
Drew is a true team player and a passionate digital advocate. Solution oriented, technically and creatively skillful and organised to a tee, she’s been an asset to our web team. A warm and witty presence, Drew is a pleasure to work with and a strong addition to any team.
Heena Patel
WEB CONTENT CAMPAIGN MANAGER – TTC TOUR BRANDS
I have worked alongside Drew for a couple of years now. She is dedicated, focused and will always offer a helping hand to everyone in the team. The wizard as we call her for all things related to our cms system with a good eye for design. Anyone would be lucky to have Drew as part of their team and I hope our paths connect again.
Andy Sanders
DIRECTOR OF WEBSITES – INSIGHT VACATIONS
I had the pleasure of managing Drew during my three years at Insight Vacations. Drew is lovely to work with. She is helpful, friendly, outgoing and a genuinely wonderful human being. Drew combines this with diligence, a desire to learn, intelect, and a focus on quality that makes her a hugely valuable team member. I would love for our paths to cross again.
Tom Rawding
WEB CONTENT MANAGER – TTC TOUR BRANDS
Drew is incredibly personable and detail-oriented and would be an asset to any business. She was great when I first joined the company, teaching me the nuances of a new CMS and how certain things affect key business processes/priorities.
Dmitry Beniaminov
DIRECTOR, DIGITAL – ST. JOSEPH COMMUNICATIONS
Drew has been tremendously helpful to our small digital team when one of our web admins needed to take a sudden medical leave. Drew stepped in quickly, learned our internal workflows, took on multiple tasks, and kept producing solid design, and templates for many months. She’s a quick learner, agile team member, and always welcomes new, interesting work. It’s been a pleasure working with Drew.
Tasia Rivero
EDITOR, CANADIAN FAMILY
Having worked with Drew at Canadian Family, I wouldn’t hesitate to recommend her work as a web admin.
Drew excelled at running the technical aspects of the site: coding HTML and CSS, building pages, newsletters and ads. Her design sense is also a huge strength – being able to send her design work for projects we were already collaborating on saved time I’d otherwise have spent assigning to a designer.
She’s an expert multitasker and a reliable team member, making her a welcome addition to any team.
Kelly Caldwell
EDITOR IN CHIEF, DOGS IN CANADA MAGAZINE
During her time with Dogs in Canada, Drew made a significant and long-lasting impact. Her ideas led to the re-design of our website, yielding national recognition once it was launched. Although we hired Drew as a web designer, we quickly learned that she could pull double duty with excellent videography and video editing skills. It was a pleasure working with Drew. I would hire her again in a red hot minute, given the opportunity!
Jonathan Wood
OWNER – MIXXMEDIA
Drew consistently brings her skills and creativity to every project she is engaged in. Her professional manner in dealing with clients along with her strong work ethic allows her to work in both team environments as well as autonomously. Drew also has a desire to increase her knowledge and skill-set by seeking out expertise from colleagues and external resources. Drew is a strong and valuable asset to any organization.