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WORK HISTORY

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2022 – 2025

Global Seinor Web Content Editor, Digital Marketing

TTC Tour Brands: Trafalgar Tours, Costsaver, Insight Vacations + Luxury Gold

• Manage and maintain team task management and business workflow processes.
• Develop strategic + campaign best practice approach based on data insights.
• Conduct UAT, editing and quality checking of website product to ensure the websites are always up to date, accurate and on brand.
• Adhere to brand guidelines and procedures around content management, style and appearance.
• Assist the wider team with CMS training and provide ongoing support as required.
• Report, troubleshoot and track to resolution site issues via the appropriate channels.
• Maintain relationships with 3rd part content and service suppliers: plan and optimize use of new and existing content and features.
• New: Lead the planning, creation, editing and publishing of high-quality digital content across websites and digital platforms.
• Collaborate with internal teams including marketing, and IT, to ensure content aligns with brand voice, strategic goals and user needs.
• Develop and maintain content standards, style guides, and editorial workflows.
• Optimize web content for SEO, accessibility and engagement using tools like Google Analytics, ENTER, or similar.
• Conduct content audits and performance analysis to identify opportunities for improvement and recommend enhancements.
• Present and participate in design review sessions, seo and website development enhancements and general global updates of the company website.
• Support website redesigns, migrations, and content management system (CMS) upgrades as needed.
• Stay current with industry trends and best practices.

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2014 – 2022

Global Web Content Editor, Digital Marketing

Insight Vacations + Luxury Gold

2015 Magellan Award (US) – Best Consumer Website
2015 Communicator Award (US) – Website Travel/Tourism
2015 Davey Award (US) – Silver Website Travel
2015 Digital Impact Award (UK) – Bronze – Website – Travel
2014 Sitecore Experience Award (US) – Best Travel Website

• Present and participate in design review sessions, seo and website development enhancements and general global updates of the company website.
• Develop relationships and communications with both key internal & external stakeholders.
• Maintain relationships with 3rd party content and service suppliers.
• Plan and optimize use of new & existing features and functionality.
• Work with stakeholders internally and externally in the investigation, development, analysis, design and launch of new digital initiatives.
• Work with product and business owners and project teams to ensure that new products are delivered to the appropriate levels of quality.
• Provide day-to-day support to troubleshoot and resolve site issues.
• Proactively support the delivery of all product feeds to clients & ensure all technical issues are addressed as a priority by the business.
• Manage the Junior Web Content Editor and Front End Specialist.
  Upload regional marketing offers and incentives; ensure regional content is on brand and up to date.
• Ensure consistency amongst web pages and regional versions of the website.
• Oversee the customer and agent help inbox.
• Monitor and conduct testing, editing and quality checking of website product data to ensure consistency.
• Support policies and procedures around content management, style and appearance.

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2013

Website Admin

Toronto Life, Canadian Family, Weddingbells, FASHION (St. Joseph Communication, Canada’s Largest Publisher)

• Design, test, schedule and deploy client eblasts, and editorial newsletters.
• Design contest pages, and build online forms for contest submission.
• Code HTML/CSS for various brands including, Toronto Life, Canadian Family, Weddingbells and FASHION.
• Design and build editorial related pages for Weddingbells and Canadian Family.
• Design and deploy in house ads featured on Canadian Family, FASHION, and Weddingbells.
• Code CSS of Shopping websites for Toronto Life, and Canadian Family.

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2011-2013

Web Designer & Developer

MIXXMEDIA

• Design and develop websites for clients – both front-end and back-end development.
• Manage production schedule and maintain constant contact with client during the production of a website.
• Creation of enewsletters – hand-coded and using newsletter clients such as Mail Chimp and Exact Target.
• Print related design – including pamphlets, logo design, ads, and large-scale banners.
• Juggle multiple assignments simultaneously and meet tight deadlines while maintaining quality standards and paying close attention to detail.
• Manage projects efficiently with minimal supervision.
• Research and evaluate software for use by MIXXMEDIA Inc.

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2008-2011

Web Designer & Video Producer

Dogs in Canada Magazine

Winner – 2009 National Magazine Awards for Website of the Year
Finalist – 2010 Canadian Online Publishing Awards for Best Website Design
Finalist – 2009 Canadian Online Publishing Awards for Video of the Year

• Responsible for the redesign and planning of dogsincanada.com as well as continued maintenance and updates of site content.
• Working with the magazine Editors and Web Editor, planned and implemented the website schedule for daily and weekly updates.
• Shot, edited and produced video content for dogsincanada.com.
• Managed the production and design of mydogsincanada.com – a website for breeders to purchase and manage their ads and listings with Dogs in Canada.
• Managed the daily/weekly updates of all social media accounts.
• Responsible for continued support in search engine optimization.
• Created and designed eNewsletters on a weekly basis.
• Working with the Sales and Marketing Director, designed and published ads for dogsincanada.com
• Manage projects efficiently with minimal supervision.

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EDUCATION

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2007-2008

E-Journalism, Post Graduate – Dean’s List

Loyalist College

The E-Journalism program covered a variety of topics including: web design and development, video/audio production and editing, flash animation, online journalism, photo editing, and writing.
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2001-2006

B.A. Arts, Political Science

University of Waterloo

While attending the University of Waterloo I was the Coordinator of Student Security Services. As Coordinator, I managed WalkSafe, RideSafe, Library Patrol, as well as the organization of special security detail for events on campus in conjunction with the University of Waterloo Police Department. I was also responsible for hiring, training, scheduling, and payroll for a staff of approximately 40 students each semester.
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[section_title align=”center” text=”TESTIMONIALS”]

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Farrah McLaren

HEAD OF DIGITAL – MASTERCARD FOUNDATION

Drew is an exceptional web producer who is a true pleasure to work with. She provides a critical lens to every project, exploring creative solutions and process improvements which help teams exceed goals. Drew brings a high level of standards to every task and is a strong collaborator and leader always looking for ways to develop. She is a motivated team member who looks forward to a new challenge.
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Charlotte Black

WEB CONTENT MANAGER – TTC TOUR BRANDS

Working alongside Drew at TTC was a great experience. Drew is a dedicated Web Content Editor who consistently impresses with her willingness to ‘go the extra mile.’ On our recent Destination Guide update, she didn’t just edit, she proactively critiqued the suggestions, which not only minimised roadblocks but also drove our project forward efficiently. Beyond that, Drew is known on our team for clarifying intricate content requirements and translating them into clear instructions, which made our cross-functional projects much smoother and more efficient.

I highly recommend Drew for their sharp editorial eye, proactive mindset, and ability to streamline project workflows through clear and concise communication.
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Justin Wentzel

WEB CONTENT PRODUCT MANAGER – TTC TOUR BRANDS

I managed Drew for about 2 years, and thoroughly enjoyed working with her. Her attention to detail and ability to see solutions made her a valuable asset to the team. Drew worked on many significant projects and always showed a willingness to work to the best of her ability, and then some. Drew continuously questioned the “norm”, and provided interesting new insights into some of the toughest challenges. Drew was a long term, loyal employee to TTC and she will be greatly missed. Thanks for everything Drew.
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Cassie Pope

SENIOR WEB CONTENT MANAGER – TTC TOUR BRANDS

Drew is a true team player and a passionate digital advocate. Solution oriented, technically and creatively skillful and organised to a tee, she’s been an asset to our web team. A warm and witty presence, Drew is a pleasure to work with and a strong addition to any team.
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Heena Patel

WEB CONTENT CAMPAIGN MANAGER – TTC TOUR BRANDS

I have worked alongside Drew for a couple of years now. She is dedicated, focused and will always offer a helping hand to everyone in the team. The wizard as we call her for all things related to our cms system with a good eye for design. Anyone would be lucky to have Drew as part of their team and I hope our paths connect again.
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Jordan Knoll

PRODUCT MANAGER, WEB CONTENT & MERCHANDISING – INSIGHT VACATIONS

Drew is a talented, creative and passionate developer and digital content producer. Drew’s technical knowledge and attention to detail make her a stand out team member, but her exceptional communication skills is where she truly shines. She asks questions to understand the “why?” because she knows that this knowledge will improve both her process and the finished product. Her curiosity and attention to detail is a benefit not only to her, but to her team since she’s fantastic at sharing her insights and perspectives with others. Drew is also a joy to work with. I had the pleasure to both manage and work alongside her and she’s an excellent teammate who cares deeply about her work and her colleagues. I highly recommend Drew; she’s an asset to any high-performing team.
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Anthony Ramsundar

HEAD OF DIGITAL – INSIGHT VACATIONS

I had the pleasure of working with Drew for a period of three years at The Travel Corporation in many capacities – As a co-worker and as her manager. Drew’s attention to detail is second to none, her drive is to be admired, and she is a capable and honest person that I would highly recommend.
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Dmitry Beniaminov

DIRECTOR, DIGITAL – ST. JOSEPH COMMUNICATIONS

Drew has been tremendously helpful to our small digital team when one of our web admins needed to take a sudden medical leave. Drew stepped in quickly, learned our internal workflows, took on multiple tasks, and kept producing solid design, and templates for many months. She’s a quick learner, agile team member, and always welcomes new, interesting work. It’s been a pleasure working with Drew.
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Tasia Rivero

EDITOR, CANADIAN FAMILY

Having worked with Drew at Canadian Family, I wouldn’t hesitate to recommend her work as a web admin.

Drew excelled at running the technical aspects of the site: coding HTML and CSS, building pages, newsletters and ads. Her design sense is also a huge strength – being able to send her design work for projects we were already collaborating on saved time I’d otherwise have spent assigning to a designer.

She’s an expert multitasker and a reliable team member, making her a welcome addition to any team.
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Kelly Caldwell

EDITOR IN CHIEF, DOGS IN CANADA MAGAZINE

During her time with Dogs in Canada, Drew made a significant and long-lasting impact. Her ideas led to the re-design of our website, yielding national recognition once it was launched. Although we hired Drew as a web designer, we quickly learned that she could pull double duty with excellent videography and video editing skills. It was a pleasure working with Drew. I would hire her again in a red hot minute, given the opportunity!
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Jonathan Wood

OWNER – MIXXMEDIA

Drew consistently brings her skills and creativity to every project she is engaged in. Her professional manner in dealing with clients along with her strong work ethic allows her to work in both team environments as well as autonomously. Drew also has a desire to increase her knowledge and skill-set by seeking out expertise from colleagues and external resources. Drew is a strong and valuable asset to any organization.
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