For more than 12 years at Insight Vacations, I led the end‑to‑end management of digital content across eight regional websites, ensuring all product, marketing, and campaign updates were delivered accurately, on schedule, and aligned with global brand standards. In this senior role, I collaborated closely with regional stakeholders, marketing teams, product owners, and external partners to plan, prioritize, and execute high‑impact digital initiatives that supported business goals and enhanced the customer experience. I managed complex workflows, coordinated multi‑market content launches, and oversaw continuous improvements to site functionality and content operations. My work required strong project management capabilities—including cross‑functional leadership, risk mitigation, process optimization, and proactive issue resolution—to maintain a consistent, high‑performing digital experience for a leading premium travel brand.
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Portfolio
Laura & Co. Events
Laura & Co Events was a high‑end event planning company specializing in luxury wedding experiences. I led the full website transformation from the original Laura Kelly Wedding Design brand to the newly reimagined Laura & Co Events, overseeing the redesign, content development, and end‑to‑end migration.

